Tamara Sword (neé Roukaerts)

Gen - image - Tamara_Roukaerts_crop_lrTamara is the founding director of TRM&C Ltd – a business that provides strategic marketing support to high growth, high tech companies.

Tamara’s previous role was Head of Marketing at augmented reality start-up Aurasma – now an HP company.  A founding member of the team, she launched the platform globally in 2011, taking it to over 15,000 commercial partners and five million users in two years.

Before Aurasma, Tamara led marketing at venture-backed Light Blue Optics and prior to that, led marketing and communications at a $100 million joint venture between the University of Cambridge and the Massachusetts Institute of Technology (MIT).

Tamara started her career working in advertising for Saatchi & Saatchi and has degrees from King’s College London and the University of Oxford. Tamara has presented at conferences around the world and writes for The Huffington Post about technology, marketing and the way we live. She was recently voted one of the most influential individuals in Mobile by readers of The Drum magazine.